PUBLISHING MONTH: Beano and Dandy in deal with Wizard Toys

Samantha Loveday

By Samantha Loveday

April 14th 2009 at 10:33AM
PUBLISHING MONTH: Beano and Dandy in deal with Wizard Toys

Start and DC Thomson team with firm for new line of branded Shrinkles products.

A selection of well-known characters from The Beano and The Dandy have been licensed to Wizard Toys, which will be creating a line of Shrinkles products on behalf of DC Thomson.

Beano Shrinkles Party Packs and Beano Shrinkles Collector Sets contain six characters, coloured pencils and accessories. The printed sheets of Beano and Dandy characters which are included can be coloured in, baked in the oven and shrunk in size, allowing the user to make the likes of key fobs, badges, figurines and fridge magnets.

Wizard's Barry Robson commented: "The reaction from the trade has been excellent. Shrinkles are British made and this is a great British brand with well-known characters that will do really well for the company."

Ian Downes, MD of Start Licensing, added: "The Beano and The Dandy provide licensees with a unique set of characters to develop products with. We think Shrinkles fits the brand perfectly - good value product with a creative twist and that showcases all the characters."