Deal between the sports firm and Sesame Workshop was brokered by CPLG.
In a deal brokered by CPLG, PUMA has partnered with Sesame Workshop to launch a kid’s collection of Sesame Street footwear and apparel.
The PUMA x Sesame Street collection includes footwear styles from the PUMA archive in mini versions, available for boys and girls from aged one to 12 years.
The PUMA Suede model comes in four renditions that feature Elmo, Cookie Monster, Oscar the Grouch and Bert and Ernie.
Elsewhere, the Basket Classic model gets monsterised with the Basket Sesame Street Furry Kids while the ST Runner boasts oggly eyes and friendly smiles.
The Sesame Street infant bootie caters for babies from three months to one year.
The apparel collection includes tees, sweat pants, sweat jackets, crew sweats, bermudas and leggings while completing the collection are accessories spanning backpacks, play sacks and water bottles.
The PUMA x Sesame Street collection is available now in PUMA stores, on PUMA.com, and select kid’s stores globally and another collection is planned for autumn/winter this year.