Promotion with fast food restaurants now underway for franchise.
4Kids Entertainment has brokered a promotion between hit property Yu Gi Oh and Quick fast food restaurants across a wide range of territories.
A selection of themed Yu Gi Oh GX premiums including sticker albums and stickers, disc launchers and discs, plus two types of mini electronic games will be given away in Quick's Magic Box kids' meals, which target three to ten year-olds.
Quick has a considerable presence in continental Europe and is expanding into North Africa and the South Pacific. There are now over 400 Quick restaurants across the world.
The Yu Gi Oh GX promotion is running until April 28th in France, Belgium and Luxembourg. It is also scheduled to run in Algeria, Dom Tom, Spain, Russia, Romania, Morocco, Tunisia, New Caledonia and French Polynesia at a later date.
"We're proud to partner the powerful Yu Gi Oh brand with one of Europe's leading fast food hamburger chains," said Sandra Vauthier-Cellier, 4Kids MD.