Motoring organisation had been working with agency Golden Goose for three years.
After three years of support from boutique agency Golden Goose, the RAC has decided to take its licensing programme in-house.
"Golden Goose's disciplined approach and processes laid the foundations for future growth," said Murray Gorman, RAC's product and licensing manager. "We are grateful to them for their contribution that has enabled us to take the programme in-house."
Adam Bass, director of Golden Goose, added: "We are delighted to have been able to develop and execute a strategic licensing programme for RAC and wish them success on the rest of their licensing journey."
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