The new general manager joins from Tesco bringing with her a background spanning home entertainment, toys and video games.
Rachel Wakley has been named general manager, Warner Bros Consumer Products UK and Ireland.
In her new role, Wakley will be charged with leading the UK and Ireland consumer products team and promoting the company’s cross-category plans across retail, managing and developing a diverse portfolio of brands and licensees. Wakley will also join Warner Bros. UK’s executive committee.
The new general manager joins from Tesco bringing with her a background spanning home entertainment, toys, video games, FMCG and retail acquired from the likes of Paramount Pictures, Coca Cola Enterprises and Upper Deck International as well as Disney and Activision Blizzard.
John Stanley, EVP and managing director, Warner Bros Home Entertainment Group UK, Ireland, Spain and Nordics, said: “Rachel’s vast experience and business acumen mean that she is ideally placed to take up our passion for retail and drive to continue producing best in class product.
“She has a great track record of handling big-name brands and building relationships with the biggest companies in the industry and we’re delighted to welcome her to the team.”