Rainbow put the MIP Junior spotlight on its new brand with a cocktail party on Sunday.
Rainbow placed the spotlight on its new title 44 Cats on Sunday night, with a cocktail party celebrating the series' launch at the MIP Junior event in Cannes.
The show is the first Rainbow production jointly developed with Bardel Entertainment, the Canadian animation studios acquired in 2015 and addresses important themes such as diversity, friendship and altruism, elements that lends the new pre-school property an international appeal which will help it succeed in the global market.
The launch cocktail party took place at Cannes Grand Hôtel, where a host of entertainments offered the guests a taste of the show atmosphere. One of Rainbow’s artists was at the party to show how a 44 Cats character is drawn; a band performed hits including songs from the series and guests could enjoy moments dressing up as cats at the special 44 Cats photocall area, where an official photographer was on hand to take snaps.
Picture: (left to right) Luca Milano (Rai), Iginio Straffi (president and CEO of Rainbow) and Pierluigi Gazzolo (Viacom) attending the party.