Joanne Airey takes on role for the north of the UK for licensee.
Rainbow Designs has reacted to its recent expansion in the north of the UK by appointing a new national account manager for the region.
Joanne Airey (pictured) has been brought on board to assist sales director Zara Grindrod in the sector.
She has previously held roles including territory sales manager at Russ Berrie and for Depesche. Airey will now work on Rainbow's portfolio of brands which includes Miffy, The Gruffalo, The World of Eric Carle, Wibbly Pig, Stripy Horse and Elmer among others.
"I am delighted to have joined Rainbow Designs and to be working with such well established brands and beautiful products which people recognise, know and love," said Airey. "Working with national accounts is extremely rewarding and something I have always wanted to do. It's great to be part of a company with such a strong heritage."
Grindrod added: "Our national accounts could not be in better hands and Joanne will play an important role in Rainbow's continued growth in this area."