Rainbow's PopPixie heads to Nickelodeon

Samantha Loveday

By Samantha Loveday

April 12th 2011 at 10:20AM
Rainbow's PopPixie heads to Nickelodeon

Channel secures broadcast rights for a host of territories.

Rainbow's girl-focused show PopPixie has been picked up by Nickelodeon.

The network is set to broadcast episodes across the UK, Germany, Scandinavia, Benelux, South East Asia, Australia, New Zealand, Latin America, Eastern Europe, CIS and Africa.

"We are extremely pleased to enter such a broad deal with Nickelodeon for PopPixie, as they really are the ideal broadcasting partner for this kind of property," said Iginio Straffi, CEO and founder of Rainbow. "We feel very confident that the success of PopPixie has achieved so far, both in TV ratings and licensing will be even greater with this multi-territory deal."

PopPixie is aimed at four to ten year-old girls, with the characters first introduced as part of the Winx Club series in 2007.

In addition to the Nickelodeon deal, the show has also been sold to Italy, France, Portugal, Finland, Russia, Turkey and Israel among other territories.