Rainbow SpA introduces Maya Fox

Samantha Loveday

By Samantha Loveday

May 26th 2009 at 10:00AM
Rainbow SpA introduces Maya Fox

New fashion property spun out of publishing brand.

Maya Fox - Tag Your Life is the latest concept to come from Winx Club creator, Iginio Straffi - the CEO of Rainbow SpA - and the former director of Cosmopolitan Italy, Silvia Brena.

The new fashion property is geared towards young women, based on the concept of bringing 'thrills and fashion' together. The main character is a 17 year-old girl living in London, who has the ability to speak with the dead.

Maya Fox started as a full length novel, printed in Italy by Mondadori, the country's largest publisher. It will soon be distributed by other leading publishers in Europe. The brand also exists as a monthly magazine.

Maya Fox will be extended with a further four novels, a monthly fashion comic magazine and a dedicated web blog.

The new novels will revolve around Maya and her world of friends, romance, music and psychic talents. The first novel launched in Italy last October and will be launched this year in Latin America (including Brazil), Spain and Portugal by Grupo Planeta, in France by Univers Poche and in Germany by Carlsen.

The other three will be published in Italy this year and in 2010.

Well-known Italian TV star, Melita, will be helping to push the brand in the territory, impersonating Maya at all promotional events.