HCT Asia kicks off range of special events and activities in territory for launch.
HCT Asia is launching an exclusive range of Rebecca Bonbon cosmetics in Asia this month.
For the past year, HCT has been working with FremantleMedia Enterprises on the development of more than 70 SKUs. These include an eyeshadow palette (the key product in the range), lip balm charm, lip glosses, make up brushes, nail wraps, cosmetic bags, a mirror set and fabric mask.
The firm has created three themes and looks for the range: New York, Paris and Tokyo.
A month-long pop up booth is currently at Langham Place, one of Hong Kong's highest traffic shopping malls. This will be supported by a second retail location - the LOG-ON department store, also in Langham Place. Otehr activities will include a visit to Hong Kong by the creator of Rebecca Bonbon, Yuko Shimizu, on February 22nd.
"We are extremely excited about the launch of the Rebecca Bonbon cosmetics range in the region, which is the latest product offering for the hugely successful global lifestyle and fashion brand," said Yvonne Chia, FME licensing executive, Asia.
Courtney Haley, MD of HCT Asia, added: "Together we will build a brand that inspires artists all over the world, as well as meets the needs of the trendiest make up lovers."
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