Redakai plans for Australia and New Zealand revealed

Samantha Loveday

By Samantha Loveday

January 10th 2012 at 10:47AM
Redakai plans for Australia and New Zealand revealed

Stella Projects, Moose Toys, Network Ten and Magna Home Video all on board.

Marathon Media has signed up a variety of partners for new boys property, Redakai, has it gears up for launch in Australia and New Zealand.

The cross platform plan for Redakai will begin on Network Ten's Toasted block in early 2012, with the DVD release following in mid 2012 by Magna Home Video.

Moose Toys will begin to roll out the Spin Master Redakai trading card game to specialty retailers from February. The full toy line line - developed and owned by Spin Master, the co-creators of the property - will be showcased at the Melbourne Toy Fair in March.

In addition, Stella Projects has been appointed as licensing agent for Australia and New Zealand.

"We are very excited to be representing Redakai in Australia and New Zealand," said Grahame Grassby, MD of Stella Projects. "Australian boys go crazy for action adventure shows and combined with their passion to play games and trade cards, Redakai has all the makings of being a smash hit in our territory."

Karen Vermeulen, VP sales and co-production at Zodiak Kids, aded: "We are truly excited to have Network Ten on board as our broadcast partner in Australia and a stellar group of partners to support the launch of Redakai in the territory."