Redan and Egmont celebrate record ABC results for Peppa Pig, PAW Patrol and LEGO Star Wars

Robert Hutchins

By Robert Hutchins

February 10th 2017 at 10:59AM
Redan and Egmont celebrate record ABC results for Peppa Pig, PAW Patrol and LEGO Star Wars

Redan's monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.

The official Peppa Pig Bag-O-fun Magazine has hit its all time high ABC results at an 18 per cent increase in circulation from this time last year.

The title – produced by Redan Publishing – has achieved an audience of 83,057.

The monthly bagged offering which includes extra gifts has been a successful format for the publishing house as the ever-green pre-school brand continues to perform well among UK families.

In an increasingly competitive market, the pre-school specialist’s other titles also turned in strong performances, with the compilation title Fun  To Learn Favourites seeing a year on year increase of 22 per cent to 36,166 and Sparkle World retaining its place as number one multi-character title for primary girls with an ABC of 46,322.

Meanwhile, Egmont Publishing is celebrating the success of its new magazine titles PAW Patrol and Finding Dory.

As well as its new titles, LEGO Star Wars continues its strong performance with 25.7 per cent year on year growth, while Disney Frozen continues to have the highest ABC figure in the primary girls’ market at 82,009.

Laura Adnitt, publishing director, said: “We are delighted with the success of PAW Patrol magazine. Standing out in the fiercely competitive pre-school sector is a challenge, but PAW Patrol has made it look easy.

“The magazine deepened the engagement with the brand for young fans, allowing them to connect with their favourite pawsome pals through entertaining interactive content and on brand covermounts.”