But Nintendo could be prepared to set a cost price that will allow shops to sell it for less.
Retailers want the upcoming Nintendo Wii U to be priced at £250 when it launches.
But Nintendo could be prepared to set a cost price that will allow shops to sell cheaper than that – and ensure the machine is this Christmas’ must-have games item.
One senior publisher told Licensing.biz sister publication MCV that the price “will definitely be less than £249”.
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