RHS gears up for presence at GLEE show

Jade Burke

By Jade Burke

August 30th 2017 at 2:43PM
UPDATED August 31st 2017 at 9:31AM
RHS gears up for presence at GLEE show

‘Not only is this is our strongest presence yet at GLEE but we feel that it demonstrates our total commitment to building a robust, sustainable and balanced licensing programme,’ says RHS’ Cathy Snow.

RHS is heading to the UK’s garden and outdoor living show, GLEE, to showcase its home and gifting offering.

This year’s stand will boast 15 RHS licensees and endorsed partners, while guests visiting the stand will receive a gift bag and RHS Licensing Directory.

Products to be showcased include Amelie Chocolat chocolates and confectionery, Frances Lincoln stationery and gifts, Kettler garden furniture, Wax Lyrical home fragrances and many more.

“Not only is this is our strongest presence yet at GLEE but we feel that it demonstrates our total commitment to building a robust, sustainable and balanced licensing programme,” said Cathy Snow, licensing manager of RHS.

“We’ve invested significant marketing time, effort and resources into supporting our partners and promoting the truly impressive diversity of the RHS licensing campaign – but for a show as important to retail as GLEE it’s more than worth it.”

The RHS is hoping to raise the profile of its growing home and gifting licensees, in order to reach more retailers.