Richard Scarry's Busytown toy line makes US debut

Samantha Loveday

By Samantha Loveday

November 4th 2011 at 10:20AM
Richard Scarry's Busytown toy line makes US debut

Full range based on classic property hits Toys R Us and FAO Schwarz.

The first ever range of toys based on Richard Scarry's Busytown brand has made its debut in the US.

Cookie Jar Entertainment and licensing agent CPLG have teamed with The Bridge Direct for the new line.

The Busytown Deluxe Town Hall play-set is the hero item in the range and includes figures, roadways and play-sets that fit together to recreate the world from the books. Over 18 pieces are included in the set, which also features a DVD of the Busytown Mysteries TV show, and is compatible with other wooden track systems.

In addition, The Bridge Direct will also launch Busytown plush, vehicles and figure packs.

"Richard Scarry's Busytown is a much-loved classic property that we're excited to bring to life as toys," said Jay Foreman, president and CEO of The Bridge Direct. "We have captured the whimsy of this iconic brand with a full assortment of high quality, beautifully detailed products that kids will love."