Roald Dahl's Imaginormous Challenge kicks off for World Book Day

Jade Burke

By Jade Burke

March 2nd 2017 at 10:31AM
Roald Dahl's Imaginormous Challenge kicks off for World Book Day

‘We’re really looking forward to seeing which of Roald Dahl’s well-loved stories the nation’s children choose to dress up as, and read,’ says The Roald Dahl Literary Estate’s Stephanie Griggs.

As World Book Day kicks off, The Roald Dahl Literary Estate has launched Roald Dahl’s Imaginormous Challenge across the US.

The challenge, which stars Willy Wonka, offers five children the chance to become lucky Golden Ticket winners.

Kids will be asked to think imaginormous and come up with their most inventive ideas for new stories. Winners will then win a trip to the UK and theatre tickets, as well as an opportunity to ‘Wonka-fy’ their own idea.

“World Book Day is always a special day in the Roald Dahl calendar,” said Stephanie Griggs, licensing and design manager at the Roald Dahl Literary Estate.

“This year, we’ve got fantastic retail support across this and a number of other categories, and we’re really looking forward to seeing which of Roald Dahl’s well-loved stories the nation’s children choose to dress up as, and read.”

Penguin Random House has also debuted an added-value version of George’s Marvellous Medicine, plus a new George’s Marvellous Experiments book in time for World Book Day.

Bernie Hall, brand marketing manager at the Roald Dahl Literary Estate, added: “We are very excited to launch Roald Dahl’s Imaginormous Challenge – starring Willy Wonka. Following a year of celebration for Roald Dahl’s centenary in 2016, it feels very fitting to be embarking on this mission to inspire creativity and inventive story writing amongst children across the US.

“We cannot wait to see entrants story ideas and to witness the incredible transformations our fantastic line-up of prizing partners will perform.”