Rock Off on board for Moomin tees

By Samantha Loveday

February 16th 2012 at 10:17AM
Rock Off on board for Moomin tees

Caroline Mickler extends apparel category for classic brand with new deal.

Rock Off - a specialist in licensed rock and entertainment-based merchandise - has joined the Moomins licensing drive.

The firm has already rolled out its first Moomins t-short to HMV stores, and is planning a wider launch of the full range of ten designs later this year.

The ladies tees include characters such as Moomintroll, Moominmamma, Moominpappa, Snorkmaiden, Snufkin and Little My.

"The charm, humour and unique look of the Moomin family of characters make them ideal for a fashion t-shirt range for the women's market," said Paul Machin, MD of Rock Off. "We are delighted to have been asked to produce t-shirts highlighting this instantly recognisable and incredibly popular brand."

Caroline Mickler added: "The Moomins have already proved their appeal to girls and women across a wide range of products, and are clearly a perfect brand for fashion t-shirts. Rock Off has done a great job of bringing together stunning Moomin imagery and high quality fashion tees."