Rodale to publish Men's Health Portugal

Jade Burke

By Jade Burke

June 28th 2017 at 9:31AM
UPDATED June 28th 2017 at 11:54AM
Rodale to publish Men's Health Portugal

The firm has joined forces with Global Media Group to publish the men’s magazine.

Rodale Inc. has secured a new deal with Global Media Group to publish Men’s Health Portugal.

The September 2017 edition, which will hits newsstands on August 29th, will be the first issue released under the new partnership.

“Men’s Health Portugal is committed to innovating new content and exciting brand experiences for our audiences,” said Kevin LaBonge, executive director of business development and global licensing at Rodale.

“Men’s Health has been a part of Portuguese men’s lives since 2001 and our partnership with Global Media Group will allow us to further expand our reach into the digital space, while maintaining the standard of editorial excellence our readers have come to expect from us.”

Men’s Health Portugal first launched back in 2001, and has gone on to become the nation’s leading men’s magazine brand.

José Carlos Lourenço, COO of Global Media Group, added: “We are delighted to partner with Rodale to continue to bring Men’s Health, the leading men’s active healthy living brand, to Portuguese audiences.

“Our 360-degree approach to media brand development and expertise in the Portuguese marketplace set us up to explore new content, events and platforms that will deepen both partner and consumer relationships with the brand.”