Roland Rat speaks to Licensing.biz

Samantha Loveday

By Samantha Loveday

November 25th 2011 at 10:41AM
Roland Rat speaks to Licensing.biz

We talk how he would save Daybreak, Twitter and his loyal 'rat fans'.

Roland Rat has told Licensing.biz that he would consider stepping in to save Daybreak because he sees it as his mission in life to "save ailing breakfast stations that are fronted by useless presenters who fail to bring in an audience".

"I go in... interact and connect with kids on a daily basis thereby raising the ratings, kids begin watching which, in turn, gets the parents watching," he said.

Roland - who was first launched on April Fools Day on TVAM in 1983 - said he would pre-record everything so he wouldn't have to cope with the early mornings.

"Lots of my stuff at TVAM was pre-recorded so then it's easy innit! Live slots are important though to build up a fan base. When I was first launched, I appeared every day stripped across the week. No one had done that before in the UK with a kids character - that was the American way of scheduling and it worked almost immediately."

Roland said that all of his 'rat fans' are desperate to get him back on television - he has more than 4,200 followers on Twitter (@rolandrat) and is also on Facebook.

"Incidentally, I am now Sir Roland Rat. I actually honoured meeself this year, because if the likes of Prescott and Archer can become Lords then it's only fair I'm knighted. I saved a useless TV station from closure, that's more than they've ever done."