Rollbots packs in the agents

Samantha Loveday

By Samantha Loveday

September 23rd 2009 at 10:12AM
Rollbots packs in the agents

4Kids hires partners in Latin America, Australia, New Zealand and Canada.

A number of new international agents have come on board to represent Amberwood Entertainment's Rollbots property, after 4Kids secured a swathe of deals.

Exim Licensing and Tycoon Enterprises have been appointed as agents in Latin America and Mexico respectively. In addition, Wild Pumpkin Licensing International will represent the property in Australia and New Zealand, while Segal Licensing will serve as the Canadian licensing agent.

Rollbots is a computer generated animated series which premiered earlier this year on Canada's YTV. It recently made its US debut on TheCW4Kids Saturday morning block.

It is also complemented by an online gaming world at Rollbots.com.

The agencies will now look to establish a licensing programme in their respective territories.