Rovio celebrates Halloween with Iron Maiden's Eddie in special Angry Birds partnership

Robert Hutchins

By Robert Hutchins

October 16th 2017 at 3:41PM
Rovio celebrates Halloween with Iron Maiden's Eddie in special Angry Birds partnership

Iron Maiden’s now iconic mascot, Eddie will now be a special playable character called Eddie the Bird in Angry Birds Evolution, making his appearance in the game later this month.

Rovio Entertainment is paying tribute to heavy metal legends Iron Maiden with a special Halloween collaboration in its recent Angry Birds Evolution title.

Iron Maiden’s now iconic mascot, Eddie will now be a special playable character called Eddie the Bird in Angry Birds Evolution, making his appearance in the game later this month.

“Our team is filled with massive Iron Maiden fans and Eddie was both our first choice and a natural fit in Angry Birds Evolution,” said Miika Tams, VP games and product lead for Angry Birds Evolution.

“It’s about time his status as a true worldwide rock icon was celebrated and we know that fans will love seeing Eddie the Bird raise hell on Bird Island.”

Players will now be able to crank up their Angry Birds Evolution team on October 18th, during a special two-week character event. Players who successfully recruit Eddie the Bird to their team will be able to keep him forever.

Llexi Leon, interactive creative director at Phantom Music Management, said: “When you get a call from Rovio, one of the biggest entertainment companies in the world confessing that they are Maiden fans and want to celebrate Halloween with Eddie, you just have to take notice.

“They have outdone themselves with this incredible tribute to Maiden and the opportunity to share the band’s music with their millions of players around the world. I really can’t wait to play him an skittle those pigs.”

Four evolutions of the character Eddie will be available, each representing different albums from Iron Maiden’s history. In addition, the Bird Island will be transformed into a Halloween themed heavy metal oasis with a hand full of tributes to Eddie, Iron Maiden and the heavy metal universe.

Rovio is also planning to offer some exclusive Eddie the Bird merchandise, made available for a limited time during the event.

Elsewhere, Eddie the Bird will be migrating to Iron Maiden’s own Iron Maiden: Legacy of the Beast mobile RPG in 2018.