Rovio teams with Toonbox Animation to launch consumer products push for Kit^n^Kate

Billy Langsworthy

By Billy Langsworthy

October 12th 2016 at 10:02PM
Rovio teams with Toonbox Animation to launch consumer products push for Kit^n^Kate

Kit^n^Kate will be the first IP outside of the Angry Birds universe in Rovio’s consumer products portfolio.

Rovio Entertainment is teaming with Toonbox Animation to create a comprehensive consumer products licensing programme for Kit^n^Kate.

Kit^n^Kate is Toonbox’s educational short-form animated series for pre-schoolers, which airs terrestrially and on Rovio’s own ToonsTV VOD platform.

The show has also been extended for two full seasons, meaning there will be 104 episodes available by the end of 2018.

Since last March, Rovio has acted as the property’s master publishing licensee through Rovio’s book publishing arm Kaiken Publishing but Rovio will now also act as Kit^n^Kate’s master licensee globally (excepting Russia and China) across a wide range of consumer product categories.

The firm is eyeing partners across clothing and toys, and Kit^n^Kate will be the first IP outside of the Angry Birds universe in Rovio’s consumer products portfolio.

“Through Kaiken Publishing and ToonsTV, we have already gained valuable experience working with the Kit^n^Kate brand, and it was the logical next step to expand our cooperation with Toonbox to consumer products licensing,” said Alex Lambeek, Rovio’s chief commercial officer.

“The Kit^n^Kate series has steadily built up a loyal fanbase around the world, and we see healthy demand for high-quality, meaningful products that can contribute to Kit^n^Kate’s playful, teaching mission.”

Pavel Muntyan, CEO of Toonbox Animation, added: “Kit^n^Kate has a timeless quality and – as we have seen with the show’s performance on ToonsTV and other digital and terrestrial broadcasts – proven appeal in many different countries.

“We felt that Rovio, with its franchising expertise, long-term outlook and global network, was a natural partner to work with as we commit to raising the profile of the franchise and building a new fixture of children’s television.”

Kit^n^Kate follows the two small kittens who love their toy box. As soon as they hop inside, imagination transforms their room into a blueberry island, race track or a medieval castle. Every time, the kitties create a whole new world with discoveries, surprises and not-so-easy-to-solve dilemmas.