Animal welfare charity inks a licence for two card collections based on its latest style guide
The RSPCA has announced a licensing partnership with the greetings card maker Paperlink.
Paperlink will produce a range of cards based on the RSPCA Harmony style – a woodcut print type of art from the licensor’s latest style guide.
The cards will be launched mid-April and are expected to appear in national chains. Paperlink will exhibit its RSPCA cards at Progressive Greetings Live at the Business Design Centre in Islington this week.
The company has also signed a licence to produce another range of cards in the RSPCA’s Contemporary style for launch later this year.
The RSPCA’s licensing manager Cathy Snow commented: “Paperlink has created a wonderful range of high-quality cards based on the uniquely elegant Harmony style. The cards are not only distinctive, informative and beautifully packaged but a great way to advance the RSPCA’s work and raise funds.”
Clare Stead, product development manager at Paperlink, said: “This new range of cards is a great opportunity to work with a style guide that is both stunning in its own right and an inspiration for our own creativity. We are delighted to be part of the RSPCA’s exciting licensing programme and to support its valuable work."
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