Rubies adds The Simpsons

By Alice Sharman

April 26th 2012 at 10:19AM
Rubies adds The Simpsons

Firm links with Fox Consumer Products to offer adult dress-up collection.

Fox Consumer Products EMEA (FCP) has entered a pan European partnership with Rubies for an adult dress-up range for The Simpsons.

Fans will be able to role-play as their favourite characters, with costumes of Homer, Marge, Bart and Krusty the Clown available.
 
The collection will debut at retail in August 2012 and Rubies is also developing an entry price point range that will be launched for spring/summer 2013.

The agreement is exclusive to the EMEA region and is the first time that Rubies has worked directly with the Fox Consumer Products EMEA licensing team.
 
Carl Lumbard from Fox Consumer Products has commented: “A key component of the success of The Simpsons has been the appeal, fun nature and recognisable appearance of the iconic yellow characters. Rubies have done a terrific job creating costumes based on the characters from the show which promises to bring a whole lot of pleasure to Halloween and dress up parties everywhere.”
 
Media and licensing manager at Rubies, Holly Oldham, has said: “As costume designers and manufacturers The Simpsons is a dream property. We have absolutely no doubt that Homer, Marge, Bart and Krusty will rank amongst our best selling costumes and we hope that this is the start of a long and very successful relationship with FCP EMEA.”