Rubik's brings in Red Bull as event partner for Speedcubing

Robert Hutchins

By Robert Hutchins

October 24th 2017 at 8:32PM
UPDATED October 26th 2017 at 12:23PM
Rubik's brings in Red Bull as event partner for Speedcubing

The sports and lifestyle brand has come on-board in order to fuel the power and reach of the more than one thousand Speedcubing events that take place around the world.

Rubik’s Cube has joined forces with the global powerhouse, Red Bull, giving wings to the Speedcubing phenomena.

The sports and lifestyle brand has come on-board in order to fuel the power and reach of the more than one thousand Speedcubing events that take place around the world.

Together, Red Bull and Rubik’s will focus on creating bigger and better events with more reach, as Red Bull leverages the Rubik’s brand to take a stake in the global intelligence revolution. Meanwhile, Rubik’s will benefit from Red Bull’s owned media platforms across social media, earned media and PR.

Competitions will take place in 20 countries across five continents, attracting media exposure and significant budgets in line with what Red Bull is already doing for action sports.

Matt Winton, marketing director of Rubik’s master licensee, The Smiley Company, said: “I am really excited about this partnership. Red Bull has gained a market leading reputation for leveraging the extreme sports and music markets and it’s a great sign for Rubik’s to see Red Bull now enter into intelligence.

“They are experts in marketing and promoting events, with their owned media channels and amazing marketing approach, this will ensure Rubik’s and Speedcubing has stand out prominence in the market next year and it is great to be partnering with one of the world’s greatest lifestyle brands.”

Red Bull Mind Gamers will take the Speedcubing sport to a new level of professionalism and recognition as the iconic 80s puzzle prepares to take centre stage once again.