Rubik's gains kids apparel line with Fabric Flavours

Jade Burke

By Jade Burke

March 3rd 2017 at 10:06AM
Rubik's gains kids apparel line with Fabric Flavours

‘Fabric flavours is definitely the coolest boys’ brand in high end department stores,’ says The Smiley Company’s Nicolas Loufrani.

Iconic toy brand Rubik’s is heading into the kids apparel space, thanks to a new deal with Fabric Flavours.

The collaboration is set to reach stores in June 2017, and will be available from online retailers, department stores, boutiques and High Street multiples.

“Fabric Flavours is definitely the coolest boys’ brand in high end department stores and we are very happy to be able to launch for the first time some very cool urban Rubik's apparel for boys who want to show their smart side,” said Nicolas Loufrani, CEO of The Smiley Company.