Sanrio and BBC Worldwide partner on Mr Men and Doctor Who mash-up

Robert Hutchins

By Robert Hutchins

October 14th 2016 at 10:27AM
UPDATED October 17th 2016 at 10:53AM
Sanrio and BBC Worldwide partner on Mr Men and Doctor Who mash-up

Will Hartnell, Tom Baker, Matt Smith and Peter Capaldi have each been immortalised in Mr Men form thanks to a new book collection from Adam Hargreaves.

A Doctor Who and Mr Men mash up has finally arrived.

Sanrio Global Ltd has teamed with BBC Worldwide to bring the famed Time Lord hurtling into The World of Hargreaves.

The new partnership sees Sanrio bring a cast of Doctor Who characters to life in the distinctive story-telling and illustrative style of Mr Men and Little Miss creator, Roger Hargreaves.

Four new books including Dr. First, Dr. Fourth, Dr. Eleventh and Dr. Twelfth will be launched courtesy of Penguin Young Readers Group n spring 2017.

Jan Paterson, head of book and audio publishing, BBC Worldwide UK, said: “We are thrilled to be teaming up with Sanrio on this fantastic project and think fans will love these creative incarnations of the Doctor reimagined in the Hargreaves style.

“We are always looking for innovative ways to engage our fans so this is the perfect partnership for us.”

Alastair McHarrie, licensing director, Sanrio Global Ltd, added: “There is a wealth of unofficial fan-created content online.

“We wanted to give something back to these supporters so we have created the first official Hargreaves mash-up. Who better to partner with than another classic British property, Doctor Who. We couldn’t be more excited.”