Sanrio unveils new booze-loving character, Aggretsuko

Jade Burke

By Jade Burke

January 9th 2017 at 10:28AM
Sanrio unveils new booze-loving character, Aggretsuko

A far cry from Sanrio’s friendly London-based Hello Kitty, Aggretsuko is described as a single, alcohol-loving red panda dealing with life as an office worker.

Sanrio, the makers of Hello Kitty, has introduced fans to its latest fictional character in the form of red panda, Aggretsuko.

A far cry from the friendly London-based Hello Kitty, Aggretsuko is a heavy-metal-singing, alcohol-loving panda.

In a video introducing the new character,  Aggretsuko describes herself as a 25-year-old single female, who works as an office associate for a trading company in Tokyo.

Dealing with the everyday struggles of working life, Aggretsuko finds release in taking part in some heavy-metal karaoke at the end of the day, where she sings, ‘l'll quit one day anyway. This is not my fate'. alongside a drink or two.

Check out the video of Sanrio’s new panda character below: