IMG to oversee licensing for the firm as it looks to strengthen presence in territory.
Sesame Workshop has named IMG as its new licensing representative in Korea.
The firm - which works with a vast range of sports, entertainment and media companies - will oversee the Sesame Street brand in such categories as apparel, accessories, stationery, home décor, books, video and audio.
"It is an exciting time for Sesame Street as we approach our 40th anniversary here in the US," said Maura Regan, VP and general manager of global licensing at Sesame Workshop. "As the Workshop continues to strengthen its presence in the Asian market, and in particular Korea, we look forward to working with IMG on developing a full-scale licensing programme featuring a wide range of products and retail promotions."