Simon's Cat to be featured at Licensing Expo

Jack Ridsdale

By Jack Ridsdale

May 15th 2017 at 10:29AM
UPDATED May 15th 2017 at 12:16PM
Simon's Cat to be featured at Licensing Expo

Attendees can look forward to a live drawing demonstration and meet and greet with award-winning illustrator, animator and director Simon Tofield.

Endemol Shine has announced a series of events to be held at Licensing Expo to celebrate the animated brand.

Animator and creator, Simon Tofield, will appear in the company’s booth #O252, May 23 and 24 between 2:00-4:00 p.m. All Expo attendees are invited for a meet and greet, to see Tofield’s live drawing demonstration and get autographed artwork. Press interviews are available upon request. 

“I am very excited to be coming to the Las Vegas Licensing show and share our stories with more cat lovers who see the humour in their own pets. We have lots of fans in the US and look forward to hearing from our wonderful audiences around the world,” commented Tofield.

Endemol Shine is further expanding “Simon’s Cat’s” global brand in the U.S. licensing market by launching a robust consumer products strategy. Currently it’s worldwide presence is felt in over 100 countries with more than 250 products available across publishing and consumer products, including close to 2 million books sold in 30 countries.

“’Simon’s Cat’ is truly a beloved brand globally,” added Tamaya Petteway, SVP Brand and licensing partnerships at Endemol Shine North America. “We’re developing a comprehensive consumer products strategy, and are eager to grow the brand’s remarkable footprint by creating incredible opportunities for brand and licensing expansion here in the U.S.”