Sketchers readies Shopkins back-to-school line

Jade Burke

By Jade Burke

July 12th 2017 at 9:45AM
Sketchers readies Shopkins back-to-school line

‘We’re excited to expand our award-winning Sketchers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,’ says Sketchers’ Michael Greenberg.

Footwear brand, Sketchers, is rolling out a new back-to-school collection featuring Moose Toys' Shopkins characters.

Designed for young girls, the line of footwear has been developed and marketed through a multi-year licensing deal between Sketchers and Moose Toys.

“We’re excited to expand our award-winning Sketchers Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” said Michael Greenberg, president of Sketchers.

“Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colourful and comfortable footwear.”

The range will be available to purchase from Sketchers retail stores and online.

Paul Solomon, co-CEO of Moose Toys, added: “It’s a thrill for us to welcome Sketchers to the Shopkins-licensed consumer products program.

“We want to bring our fans quality product extensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”