Smiley and Pretty Green partner for festival apparel

Jack Ridsdale

By Jack Ridsdale

May 8th 2017 at 10:43AM
UPDATED May 8th 2017 at 12:22PM
Smiley and Pretty Green partner for festival apparel

The partnership falls as part of a special program of collaborations that Smiley has planned to celebrate its 45th anniversary.

The Smiley Company has announced a new apparel collaboration with Pretty Green, inspired by the UK's music festival scene.

This limited edition collection will launch through selected Pretty Green distribution channels this May 2017, just in time for the festival season, and will feature nylon kagools and a mid-length trademark parka. As well as a selection of tees and polos all utilising Pretty Green’s distinctive paisley pattern with all over Smiley’s interspersed. The range is pulled together with embroidered bouclé Smiley patches and is only available in Smiley’s distinctive black and yellow colour palette.

“This is a great collaboration to celebrate our 45th anniversary," said Nicolas Loufrani, CEO of Smiley.

"Showcasing Smiley’s deep roots in music and the festival scene, whilst creating yet another amazing upscale fashion collaboration, which continues to be so central to the evolution of our apparel program. Smiley continues to bridge the gap between fashion and music worlds.”