Smiley calls on Aegis

Samantha Loveday

By Samantha Loveday

March 1st 2010 at 3:45PM
Smiley calls on Aegis

Mobile phone accessory specialist to produce a Smiley branded line.

Aegis, the UK-based mobile phone accessory firm, has been called up by The Smiley Company.

Aegis will be producing a line of accessories including mobile phone hands free kits, cases, socks, silicone cases, pendants, charms, camera pouches and laptop sleeves.

Targeted at young adults, the range will be based on the graphics from the Smileyworld brand and will be sold via specialist phone chains and supermarkets.

Launching in May, prices will range from £2.99 up to £14.

"The Smileyworld brand is a natural for cell phone related products as our icons are already used by tens of millions of people to communicate with short messages," said Smiley's CEO Nicolas Loufrani. "I am sure this new partnership with Aegis will transform into a very successful venture."