The collaboration will include an exclusive artist gifting suite backstage at the popular festival.
Smiley and Palladium has joined forces with one of the world’s most iconic music festivals – The Isle of Wight Festival, to celebrate the launch of its exciting new collaboration.
The Isle of Wight Festival, with 50 years rock and roll heritage and welcoming some of the biggest and best bands in the world including; Jimmy Hendrix, The Doors, Bob Dylan, The Rolling Stones, David Bowie, Fleetwood Mac, Queen, Coldplay, Muse and Foo Fighters – will host a special backstage activation, to debut their partnership at this year’s event which runs from 8-11th June.
This will include an exclusive artist gifting suite backstage, where some of the world’s leading music talent including Arcade Fire, Bastille, David Guetta, Example, Rod Stewart and Run DMC will be the first people to get their hands on a pair of these limited edition Smiley branded Pampa boots, which will launch at retail in the coming weeks.
The key product in the collaboration is the best selling style Pampa, a sneaker inspired high top boot is emblazoned with the world famous Smiley icon in trademark yellow and black. The shoe also features a host of exciting surprise hidden secret extra features to enhance the festivalgoers experience and add a Smile to those who buy them.
“This is a really exciting product launch for us and a fitting stage for it," commented company marketing director, Matt Winton. "We are extremely proud of the Palladium co-creation and the fact that we have managed to tie this up with another stellar music partner in the Isle of Wight Festival and their amazing 2017 artists.”