Smiley launches kitchenware with Rewe

Jade Burke

By Jade Burke

March 8th 2017 at 9:09AM
Smiley launches kitchenware with Rewe

To mark the company’s 20th anniversary, Smiley has partnered with the retail chain to expand its presence across Germany.

As The Smiley Company continues to celebrate its 20th anniversary, the firm has teamed up with German retail chain, Rewe.

The new deal will see Smiley expand its presence across the German market, with a brand new line of kitchenware and a catalogue promotion, which is being rolled out this week.

The collection comprises biscuit tins, plates, trays, mugs, egg cups, thermos flasks and a spatula, which all boasts expressive Smiley icons and positive messaging.

“We are very happy to launch our 20th anniversary collection in the Rewe catalogue and to have worked on this DTR with the very creative and dynamic team handling private labels for their Vivess brand,” said Nicolas Loufrani, CEO of Smiley.

“I think the range designed by the Smiley studio is really original and will be a real success.”

The catalogue promotion will also see Smiley promote a variety of electrical equipment from Rewe under the ‘Happy Breakfast’ theme.