Smiley looking to build Asia presence

Samantha Loveday

By Samantha Loveday

April 29th 2009 at 10:04AM
Smiley looking to build Asia presence

New partnership with the Hutchinson Group will help to establish brand in territory says firm.

The Smiley Company is joining forces with the Hutchinson Group, an innovation and technology corporation and one of the largest companies listed on the main board of the Hong Kong Stock Exchange.

The firm has partnered with HHR to help build and establish the Smiley brand throughout the Asian territories through licensing, marketing and PR initiatives.

To kick off the partnership, HHR organised a Smiley-sponsored Easter carnival and exhibition in the Maritime Hall, one of the biggest shopping centres in Hong Kong.

The event included celebrity appearances from Galilee Lok and interactive exhibits such as a giant gumball machine, Smiley hula game, Smiley bouncy castle, t-shirt painting contest and costume characters.