Smiley preps for festival season with Brekka

Jack Ridsdale

By Jack Ridsdale

June 6th 2017 at 10:09AM
UPDATED June 6th 2017 at 11:10AM
Smiley preps for festival season with Brekka

Smiley have teamed up with the major Italian fashion retailer for a line of apparel dedicated to festivalgoers.

As festival season gets underway with the Primavera and Download festivals, Smiley has announced a new collaboration with Italian fashion brand Brekka designed specifically for festivalgoers.

The exclusive capsule collection will consist of apparel and accessories that leverages Smiley’s roots in festival fashion and Brekka’s reputation for creating outdoor inspired fashion and accessories.

This new collection features; kagools, backpacks, socks and hats, which all incorporate an all over print of the world famous Smiley icon to ensure a plug and play festival look for this summer. 

“We have now been working with Brekka for over 4 years and this is a very positive collaboration between our two brands," commented Smiley CEO, Nicolas Loufrani. "I am really happy to take it to the next level by involving them in our festival activations this summer to show Smiley remains forever linked to the music scene and the sense of freedom and fun we experience in music festivals.”