The new strategy has been devised to mark the company’s 20th anniversary this year.
To mark the company’s 20th anniversary this year, Smiley has devised a new strategy in order to help its partners ‘sell more Smiley products’.
Throughout the year, Smiley will bring its story to life with a broad range of buyers by exhibiting at leading industry trade shows covering apparel, back to school, food, gifts, greeting cards, home décor and toys
This will kick off at Nuremberg Toy Fair this week, where the brand will showcase new products of over 230 licensees, including Simba Dickie, Zak! Designs and more.
“I am really happy to exhibit in Nuremberg for the first time and showcase the products from 38 licensees on our stand,” said Nicolas Loufrani, CEO of Smiley.
“This is in line with our strategy of the past 10 years of exhibiting and implementing marketing activations in the key product fairs in industries like food, fashion and gifting to support our licensees.
“These are the fairs where business happens - with so many distributors and retail buyers, their attendance is far deeper than licensing fairs.”
Smiley will be exhibiting its latest licensees' lines in Hall Mitte Stand C09 at Nuremberg from February 1st to 6th.