Smiley signs with Sweetpants for 'athleisure' apparel

Jack Ridsdale

By Jack Ridsdale

August 3rd 2017 at 12:14PM
Smiley signs with Sweetpants for 'athleisure' apparel

The capsule collection will feature a range of active sports-inspired apparel including joggers, shorts and caps.

Smiley has announced a new collaboration with leisure brand Sweetpants for a range of 'athleisure' apparel including joggers, caps and shorts.

The capsule collection will feature imagery of the Smiley branding including relaxed joggers that feature Smiley’s eyes and mouth detailing and signature trucker caps in an array of modern all overs and bold icon prints and bright colour pops

“Sweetpants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd," said Smiley CEO, Nicolas Loufrani.

"We are very happy to bring our Original Smiley logo onto their products. This is part of our strategy to develop the distribution of our products in boutiques which is where we reach the young people who make the trends and expand our athleisure offering."

Sweetpants have numerous boutique stores across France and feature in all major department stores.

The collection is online sale now via the Sweetpants website and retail stores