SmileyWorld teams with C&A for new clothing line

Jade Burke

By Jade Burke

May 26th 2016 at 4:23PM
SmileyWorld teams with C&A for new clothing line

The DTR line boasts t-shirts, sweatpants, denim, dresses, footwear and a line of accessories.

SmileyWorld has revealed it is partnering with retailer C&A as part of a new direct-to-retail (DTR) deal.

The new partnership will see Smiley launch a range designed for men, women and kids that will span t-shirts, sweatpants, denim, dresses, footwear and a line of accessories.

The collection is now available in C&A stores across China, and features Smiley prints and bold summer colours.