The shop has been opened to celebrate the company’s partnership with Liberation, who has developed a capsule collection of eyewear and accessories.
SmileyWorld has opened the doors to its first pop-up store in Asia’s mall Galeries Lafayette Beijing.
The store’s opening marks the company’s collaboration with Liberation on a new capsule collection of eyewear and accessories.
Boasting neon lighting and mirrored displays, the pop-up shop will also sell a range of SmileyWorld products including plush, mugs, bags, keyrings, cushions and hats.
In the coming months, a second pop-up store is also set to launch in Ginza, Tokyo Japan.