Fox Consumer Products teams with Groovy Asia for new range based on TV drama.
A collection of apparel and gifts inspired by the critically acclaimed drama series, Sons of Anarchy, is set to hit retail from the summer.
Fox Consumer Products has signed a pan European deal with Groovy Asia to produce key items including fashion t-shirts, vests and caps, plus accessories such as mugs, wallets, belts and key chains.
The first wave will launch in the UK in the summer, with a second raft of product arriving from September onwards. Germany, Austria and Holland will also launch in the autumn.
"Our team absolutely loves Sons of Anarchy," said Martin Butler, MD at Groovy Asia. "We have been watching the show's development over the years and we are thrilled that we have acquired the licence to develop a product range that will have a definite European look and feel.
"The biker look is on trend for men this spring/summer and we intend to capitalise on it by working with some of the best screen printers in the business to create cool merchandise."
Carl Lumbard, SVP and MD at FCP EMEA, added: "We're delighted to welcome Groovy Asia on board as our official launch partner for the Sons of Anarchy programme in Europe."