Sony leads Lemmings into the world of licensing

Robert Hutchins

By Robert Hutchins

September 30th 2014 at 10:11AM
UPDATED October 1st 2014 at 3:22PM
Sony leads Lemmings into the world of licensing

New deals will see Lemming themed apparel, plush, accessories and more hit shelves in 2015.

Iconic 1990s video game franchise Lemmings is plotting its way back in to households with a swathe of new licensed merchandise.

Sony Computer Entertainment Europe has embarked on a licensing programme for the popular game, with the appointment of four new licensees.

Paladone will deliver a range of branded mugs and fridge magnets, Bioworld will develop a collection of adult and kids apparel, nightwear and loungewear, while Gaya Entertainment will launch a range of plush, bags, keychains and wallscrolls.

Elsewhere, GB Eye will produce a collection of retro-focussed posters, stickers, badges and notebooks.

Product is expected to hit shelves from early 2015.

Originally launched in 1991, Lemmings challenged players to outsmart a series of puzzles in order to escort a pack of dim-witted rodents to safety, using a range of skills including digging, bashing, building, climbing and more.

“Lemmings is a much loved brand which has reached cult status and there is clear consumer demand for retro-themed merchandise,” said David Evans, European merchandising manager at Sony Computer Entertainment Europe.

“Our licensing programme will play homage to the Lemmings by using the same pixelated graphics featured in the original 90s game.

“We are delighted to welcome Paladone, Bioworld, Gaya Entertainment and GB Eye to the Lemmings franchise and look forward to meeting potential licensing partners for the brand at BLE.”