Spar deal inked for The Dog

Samantha Loveday

By Samantha Loveday

November 16th 2009 at 10:36AM
Spar deal inked for The Dog

Artlist Collection and 4Kids kick off new loyalty programme in stores across the UK.

Spar outlets across the UK are now running a special loyalty campaign involving the popular Dog brand from Artlist Collection and 4Kids Entertainment.

The promotion is being organised by retail promotions specialist The Continuity Company (TCC) and rolled out in 660 stores in south west and northern England at the beginning of November for nine weeks.

Shoppers are able to collect six different types of The Dog plush: Basset Hound, British Bulldog, Dalmatian, Pug, American Cocker Spaniel and Papillon.

"The power of reward is a very strong marketing tool and added value and exclusive offers are the key influencers on consumer behaviour and loyalty generation," said David Ringer, TCC general manager UK and Ireland. "By introducing The Dog sales promotion programme for Spar, we can help them achieve increased consumer loyalty in the run up to Christmas."

Sandra Vauthier-Cellier, MD of 4Kids, added: "The Dog has had great success in the UK over the last few years and is now an established evergreen property. This latest promotion with Spar is another example of just how well the brand can lend itself to a promotional campaign."