The firm is set to launch an easy-to-build, preschool toy line for its latest show, broadcast on Nickelodeon.
Spin Master has announced the launch of a new toy line based on its entertainment brand Rusty Rivets, currently broadcast on Nickelodeon.
Kids can build, create and “rustify” alongside Rusty, Ruby and the on-screen cast. The line of toys is designed for kids 3+ and is comprised of reconfigurable, easy-click pieces that make building and transforming easy.
The toy line ranges includes the Rusty Rivets Botasaur, Rusty Rivet Lab Playset, Rusty Rivets Mini Build Packs and Rusy Rivets Core Build Packs, debuting nationally and exclusively at Toys R Us in the US from August 1st. All are easy-to-build and perfect for preschoolers since all of the pieces are compatible and parts can interchange with the full line of toys.
“As part of our growth strategy to produce evergreen global entertainment properties such as PAW Patrol and most recently Rusty Rivets, we’re thrilled kids can now invent alongside the show’s hero characters, Rusty and Ruby.” said Ben Gadbois, Spin Master’s global president and COO. “Inspired by elements of the maker culture, the Rusty Rivets toy line combines an easy-click system allowing each of the pieces to work interchangeably, encouraging a sense of discovery and open-ended creative play.”
“Since the debut of Spin Master Entertainment’s Rusty Rivetson Nickelodeon last summer, we knew we had to have this line for our customers,” added Richard Barry, executive vice president, global chief merchandising officer, Toys R Us. “Spin Master has a track record of developing innovative toys that bring unique TV characters to life for kids, and we are especially excited that we are the only retailer to sell the Rusty Rivets line.”