Spin Master kick-starts 3rd PAW Patrol Roll Patrol Road Tour

Jade Burke

By Jade Burke

July 19th 2017 at 9:39AM
UPDATED July 19th 2017 at 11:06AM
Spin Master kick-starts 3rd PAW Patrol Roll Patrol Road Tour

The tour will travel across North America from July 28th.

Spin Master has announced the third annual instalment of the PAW Patrol Roll Patrol Road Tour for fans of the popular show.

Kicking off on July 28th until October, the tour will travel across North America allowing kids to connect with their favourite characters through an immersive experience.

"As we continue to build an evergreen property, there are multiple touchpoints when telling a story through a franchise such as PAW Patrol," said Ben Gadbois, global president and COO of Spin Master.

"There is a strong collaboration between our entertainment team and global marketing team to ensure we're connecting with children through positive and meaningful messages, and with the PAW Patrol Roll Patrol Road Tour we are physically bringing the magic to life."

On the way, the tour will also stop off at select retailers including Toys R Us and Target.

The activation will have a dedicated area showcasing Spin Master’s property, Rusty Rivets, as well as toys such as Kinetic Sand and experience soaking surprises with Soggy Doggy.