NPD has declared the Spin Master and Nickelodeon property the hottest toy property of last month as Sea Patrol continues to hit sales high notes.
PAW Patrol has been named the number one toy property for the month of September, according to the latest NPD results.
Global toymaker and children’s entertainment form, Spin Master is celebrating another month of success for the pre-school property that follows the July launch of the new Sea Patrol range of toys.
A 22-minute special episode premiered on Nick Jr. UK on September 4th, kicking off season four’s new Sea Patrol theme, that featured the Sea Patroller for the first time.
The Sea Patrol toy range featured new Sea Patrol Vehicles, Light Up Pups for kids to recreate the PAW Patrol’s underwater adventures and more.
Phil Hooper, Spin Master’s UK commercial director of marketing, said: “We are absolutely thrilled that PAW Patrol was the top toy property in September.
“On the back of the great new content that has premiered on Nick Jr. this year, including Sea Patrol and Jungle Rescue, Sea Patrol Vehicles performed particularly well in September and we anticipate they will be very popular this Christmas.”