‘This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style,’ says Time Inc’s Bruce Gersh.
Time Inc’s Sports Illustrated (SI) Swimsuit is joining forces with Raj Swim, for a new branded swim and activewear line.
Set to debut in 2018, the line will cater to ‘all types of women’, while a first look at the collection will be available this summer.
“This is a natural evolution for Sports Illustrated Swimsuit, which has long been considered the authority on swim style,” said Bruce Gersh, SVP of strategy and business development, Time Inc.
“The opportunity to expand the Sports Illustrated Swimsuit brand into the premium apparel space is a perfect fit, and it falls in line with our strategy to unlock new consumer programs leveraging Time Inc. brands. RAJ Swim has a rich history and is highly respected in the industry, making the company an ideal fit to help bring the Sports Illustrated Swimsuit brand to life.”
Several items are expected to star in the issue and on the company’s digital properties.
Plus, fans will be able to get their hands on the items in early 2018 in conjunction with the release of the annual SI Swimsuit issue.