Spotlight Licensing named licensing agent for design brand Vera

Robert Hutchins

By Robert Hutchins

April 10th 2017 at 10:18AM
Spotlight Licensing named licensing agent for design brand Vera

The Vera brand is a celebration of the lifework of the artist and entrepreneur Vera Neumann who built her brand and cross-licensing empire by making her artwork accessible to everyone through a wide range of products.

Spotlight Licensing and Brand Management Inc has been appointed to represent the famed Vera design brand for a wealth of licensing opportunities.

The Vera brand is a celebration of the lifework of the artist and entrepreneur Vera Neumann who built her brand and cross-licensing empire by making her artwork accessible to everyone through a wide range of products.

“Before Vera Wang, before Vera Bradley, there was just Vera,” said Jack Mann, president of VNIP Holdings.

“Vera was everywhere and everyone recognised her distinctive cursive signature with the little ladybug.”

As global agent for the Vera brand, Spotlight Licensing will oversee existing licensees such as Duck River Textiles, Liberty Pro Co, Mann & Bros, Metropolitan Museum of Art and Upper Canada Soap while also working to expand the brand into new and complementary product categories.

“It’s a great privilege for Spotlight Licensing to be chosen to represent such a historic and beloved brand,” said licensing agent, Carole Postal.

“Vera’s colourful designs – which the Spotlight team had the great pleasure of reviewing thanks to VNIP’s extensive and beautiful digital design archives – offer a timeless appeal that works just as well on cellphone cases, modern luggage and today’s home textiles as the beautiful vintage scarves and other items still cherished by collectors.”