The ITV show airs on PBS Masterpiece in the states, with its premier drawing in over 6 million viewers.
Spotlight Licensing and Brand Management, Inc., has been appointed by ITV Studios Global Entertainment to manage the North American licensing program for the critically-acclaimed British historical television drama Victoria.
The co-production produced by Mammoth Screen and Masterpiece for ITV is based on real life events and entries from the Queen's diaries, revealing the dramatic story behind one of history's most well-known monarchs.
“We are looking forward to working with Spotlight Licensing to secure appropriate North American partners for a wide range of beautiful products which our millions of Victoria fans in the United States and Canada will love,” commented Trudi Hayward, SVP, head of global merchandise for ITV Studios Global Entertainment.
The series airs on PBS Masterpiece in the U.S. (in the Sunday night time slot previously occupied by Downton Abbey). In Canada, the series can be seen on Vision TV and SRC. Victoria was an immediate ratings hit in Britain (becoming ITV’s top-rated drama of 2016) and the United States, drawing more than 6 million viewers when it premiered on PBS Masterpiece in January.
Season One – which chronicled the early life of Queen Victoria from her accession to the throne at the age of 18 through to her courtship and marriage to Prince Albert (played by Tom Hughes) – is now also available for streaming on Amazon.
“Victoria is a popular and critically-acclaimed television series with a fascinating story, a wonderfully talented cast, and absolutely gorgeous costumes and scenery so we are very excited about launching Victoria for licensing in America not only as a popular entertainment property for calendars, puzzles, mugs, t-shirts and the like but also as a quintessentially British brand for home furnishings, jewelry, tea, and other inspired-by goods,” says Spotlight licensing president Carole Postal.
You can visit Spotlight Licensing and Brand Management at booth A196 at Licensing Expo.